Sunday, July 19, 2009


The most popular soft drink here is Kofola. It is produced in both the Czech Republic and Slovakia and is the chief rival to Coca-Cola and Pepsi. You can buy it in cans or bottles at the store. In restaurants and pubs it comes on draft.

The marketing campaign focuses on a young, hip audience with the slogan Když ji miluješ, není co řešit (When you love her there is nothing to think about).

It is less expensive than Coke, Fanta and Pepsi which may be why it is so popular. It has 30% less sugar than Coke, so it is not as sweet, and it has a slight licorice taste to it. It has just a bit more caffeine and no phosphoric acid. It does take a little getting used to but the taste grows on you. I wonder if it would be good with Vodka? Hmmmm....
EDIT: A lot of people mix Kofola and cheap red wine together. It seems popular but I don't like it. Give me either good red wine or Kofola. Just not together.

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