Wednesday, March 15, 2023


Tchibo, pronounced CHEE BO, is one of Germany's largest retail chains.  The stores are interesting.  It's a café where you can get a good cup of coffee and something sweet.  Of course, you can also purchase coffee beans and accessories.  

Then there is everything else that you can buy there such as clothing, household items, electronics, appliances, and sometimes even furniture.  You never know just quite what they will have when you go there because the non-coffee products change weekly.  In Germany, the company's slogan is Jede Woche eine neue Welt, "Every week a new world".  In Czecland, it's každý týden nový svět

Today is the 70th anniversary of the Tchibo Coffee Company.  It was founded in 19149 in Hamburg where it still maintains its headquarters.  The company founders were Max Herz and Carl Tchilinghiryan and the name Tchibo came from the abbreviation of Tchilinghiryan and Bohnen (coffee beans),  The company started off as a mail-order service for roasted coffee beans.

In the early 1990's the company started to expand outside of Germany.  There are about 550 stores in Germany and over 300 stores in Austria, Czechia, Hungary, Poland, Slovakia, Switzerland, and Türkiye.  

The company also operates "depots" in various supermarkets have a Tchibo section of shelves selling its coffee alongside non-food items such as clothing, sporting and household goods.

Tchibo Praha, spol. s.r.o., was established in 1991 and today there are 38 stores in Czechland.  In 2021, the company expanded its distribution facility in Cheb, near the German border.  The new facility is over 102.000 sq.m. (+1 million square feet) and services seven European countries.  

Here are a couple of Czech television commercials from about five years ago that I found out on YouTube.

©Tchibo Česká republika

©Tchibo Česká republika

Here's also a short, three-minute video I found that talks about the history of the company.  It's only in German but it's still pretty easy to follow the story.

©Irgendwas mit ARTE und Kultur

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